Apple iPod Shuffle Price Slashed

The Apple iPod Shuffle will now cost Rs. 2,700 (with taxes) for the 1GB model - that's down from Rs. 4500. Apple has introduced a new 2 GB model of the iPod shuffle for Rs. 3,200 before taxes.

"At just Rs. 2,300, the iPod shuffle is the most affordable iPod ever," said EY Yeo, Senior Product Marketing Manager, Apple Asia Pacific. "We've also introduced a new 2GB model that lets music lovers bring even more songs everywhere they go in the impossibly small iPod shuffle."

The iPod shuffle comes in four colors - silver, blue, green and purple with up to 12 hours of continuous audio playback. It syncs seamlessly with iTunes and the "Auto-fill" function allows the iPod shuffle to randomly select songs from a music library and sync them.

"With most flash-memory music players, users must use tiny displays and complicated controls to find their music; with iPod shuffle you just relax and it serves up new combinations of your music every time you listen", said EY Yeo.